AI, Lead Gen & the Human Element with Rob Craig, Founder of Roister.ai

Written By Fred Davis

Rob Craig, a four-time tech entrepreneur based in Vancouver, joins Fred to break down how his company Roister.ai is reshaping B2B lead generation using a powerful combination of AI, automation, and managed human services. Rob draws fascinating parallels between today's AI boom and the early days of the internet, sharing why he believes the biggest mistake companies make is expecting AI to do everything on its own.

In this episode:

  • Rob's journey from early internet and video streaming companies to launching his fourth venture in AI

  • How Roister's AI Data Agents and Messaging Agents work together to book qualified meetings for sales teams

  • Why human intervention remains non-negotiable — and why "authenticity is the new currency"

  • The industries Roister is targeting (SaaS, manufacturing, financial services) and what a typical 30-day trial looks like

  • How Roister is helping oil & gas and mining companies extract buying signals from public Annual General Reports

  • What we're getting right — and wrong — about AI

Connect with Rob Craig: Roister.ai

Fred Davis
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