The Power Connect Relaunch: BeONE Sports CEO Scott Deans on the AI Advantage in Sports

Written By Fred Davis

The Power Connect Is Back
The Power Connect relaunches with a deep dive into how AI is transforming sports. Host Fred Davis is joined by Scott Deans, CEO of BeONE Sports, to explore how artificial intelligence is reshaping athlete development, coaching, and fan engagement.

Scott shares how his company is using AI-driven insights to help players and teams reach their full potential, while also revealing what people are still misunderstanding about AI’s role in sports and beyond.

This debut under the rebrand sets the tone for The Power Connect’s mission: candid conversations about AI across energy, sports, media, and business.

Key Takeaways

  • From the Field to the Cloud: How BeONE Sports uses AI to capture and analyze player performance data.

  • What Coaches Are Missing: Why human intuition still matters — and where AI fills the gaps.

  • Beyond the Buzzwords: Scott explains the most common misconceptions around AI in sports.

  • Transferable Lessons: What business leaders can learn from how athletes and coaches adopt AI.

  • Right vs. Wrong: Scott’s candid view on where we’re succeeding — and failing — with AI adoption.

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